In recent years, the biscuit industry in China has witnessed a fierce competitive landscape. Foreign companies, leveraging their brand effects and powerful market promotion, have occupied the major share of the biscuit market.
Just as major biscuit manufacturers are vying to attract consumers with various tactics, all kinds of leisure foods and fast foods have emerged as a new force. Potato chips, puffed foods, hamburgers, pizzas, etc. have made their appearances one after another, providing consumers with more choices.
These foods have encroached on part of the biscuit market and shrunk the overall * of the biscuit industry. If enterprises want to gain a foothold in the industry, they must rely on the continuous innovation of biscuit processing equipment and the development of new products, so as to guide and drive consumption.


